Lure fishing in the Vendée region has become one of the most popular activities among sport fishermen, whether in freshwater or saltwater. Dynamic, visual, and instinctive, it involves using artificial lures that perfectly mimic the swimming action, vibrations, or silhouette of natural prey. Sea bass, zander, pike, perch, and black bass are particularly well-suited to this active approach.

From the shore, in a float tube, or from a boat, lure fishing allows you to target multiple spots, adapt to fish behavior, and explore hunting grounds quickly and efficiently. In the Vendée region, this technique thrives in a wide variety of environments: beaches, estuaries, jetties, lakes, slow-moving rivers, and reservoirs, offering anglers an endless array of fishing opportunities.

In both freshwater and saltwater, soft lures have revolutionized fishing. Their development has relied on the widespread availability of plastic materials, allowing for a variety of shapes, soft textures, the addition of attractants, and the creation of very natural vibrations. Mounted on jig heads, these lures come in versions imitating a fish, an eel, a shrimp, or even a simple aquatic movement designed to trigger a strike. Their effectiveness stems as much from their swimming action as from their ability to fool even the most wary fish. This imitative, simple, and versatile approach explains their immense success.

When it comes to hard lures, innovation is also thriving. These models—minnows, stickbaits, jerkbaits, poppers, diving or suspending lures—aim to mimic the swimming action of a fleeing fish, a surface strike, or an injured prey. Some lures, like the Asturie, have become absolute benchmarks for sea bass fishing, thanks to their ability to cast very far and produce an ultra-effective "walking the dog" action in the waves off the Vendée coast. Each type of lure is suited to a specific situation, and understanding their differences is essential for success.